Your fleet livery is an extremely powerful marketing tool. Done correctly, it will ensure that your company name is seen and remembered. But what makes an effective vehicle livery design? And what should you consider when asking someone to create branded fleet livery for you? Here is our list of top 5 things to think about when asking for new livery for your fleet…
What is your key message? Maybe it’s the services you offer? Or is it the fact that you have an emergency call out number? Your key message should take centre stage in your design, so think carefully about what you want people to think of when they hear your company name.
Do you have specific corporate colours? If so, these should definitely feature in your vehicle livery. Having colours that customers associate with your brand will make your fleet vehicles easily identifiable and really support your corporate image. Corporate colours can be colour matched to cut vinyl, or profiled for accurate printed results.
Your company logo is going to play a major part in your fleet livery – make this easily visible so that your vehicles will be instantly recognisable. If you’re just starting out and don’t have a logo yet, this could be designed at the same time as your livery. Just make sure it’s a logo that can be used across all of your corporate assets, such as your website, social media channels, signage and workwear if applicable.
For many works vehicles, safety markings are an absolute must – and many other fleets choose to add them too. Safety markings increase the visibility – and safety! – of your fleet, reducing accidents and possible downtime. Safety markings you could consider for your fleet are Chapter 8 rear chevron markings, reflective text, or side stripes.
Full vehicle wraps are a popular choice for bespoke vehicle livery, as they provide absolute freedom in terms of design. These are produced using printable vehicle wrap media, then applied to the vehicles as a complete wrap. Using printable wrap, you can incorporate photographic elements into your design.
Cut vinyl is usually used where single colour elements are required – usually for lettering and some logos too.
Do you have a requirement for bespoke vehicle livery and branding? Give us a call for a chat about your needs – we’re never happier than when we’re talking about fleet livery!
We can transform your brief into an eye-catching, effective scheme for your full fleet. We service all kinds of fleets, including commercial and emergency services too. We’ll make sure your design is complete with key messages, corporate colours, images, logos and safety markings if required. Whatever your fleet, contact our team today to let us know what you’re looking for. Call on 0344 2098775, email sales@fleetid.co.uk, or fill in this short form.