Full appliance wrap for Derbyshire Fire and Rescue Service

Appliance Wrap for Important Knife Crime Message

Derbyshire Fire and Rescue (DFRS) are very aware of their impact on their community – not only through all of the crucial fire and safety work that they do, but also their ability to spread important messages too. What better way to do this than with a full appliance wrap? This method has been used by DFRS for recruitment drives, fire safety messages and one in support of LGBT+.

Their latest campaign has been centred around knife crime and aims to highlight the issues and dangers around carrying knives. Last year, the Knife Angel sculpture took its place outside Derby Cathedral as part of the National Anti-Violence Tour designed to raise awareness of knife crime in local areas. It was the perfect opportunity for DFRS to get behind this message further and the idea came to use the image of the Knife Angel as the focus of their fire engine wrap.

Working closely with DFRS, the team at Fleet ID were able to bring their excellent ideas into reality with a full vehicle wrap for their fire engine – the first wrapped appliance of its kind. One side of the vehicle carried an eye-catching and colourful display, showing the important campaign message and the Knife Angel took pride of place on the other side.

With such an unusual 2020, the wrap came to fruition later than expected, but we’re pleased to say that the fire engine is now on the road, helping to spread the message about knife crime in Derbyshire.

Rachel Palmer, Press and Communications Officer at Derbyshire Fire and Rescue Service, had this to say about the project…

“I wanted to contact you and thank you and your team for the work on the Anti-Knife Crime (Knife Angel) wrap. The legacy of the Knife Angel coming to Derby and the strong message this truck sends out will hopefully help to drive down the number of crimes associated with knives and continue to raise awareness.

The truck really does look good, as is always expected when we work with your company, so thank you to you and all your team.”

As Rachel said, hopefully this message will help to reduce knife crime in Derbyshire and we’re very proud to have been part of such a vital campaign.

If you would like to find out more about the anti-knife crime campaign, Chief Fire Office Gavin Tomlinson talks more about it in this video.

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